Digital Analytics // Optimization at any scale.
the
Mission
to efficiently guide business owners towards their most salient, impactful digital opportunities.
our
Services
A surface-level dive into a wide array of digital factors, including pagespeed, web authority, web infrastructure, SEO, and analytics systems. Designed as a monthly/quarterly snapshot.
A thorough exploration of your entire digital ecosystem, including all Assessment factors, plus on-site analytics data and comprehensive competitor tracking. A yearly deep-dive to prep for business planning, budget allocation, and systems refinement.
The right Analytics tools for your business, to provide robust insights on customer journey, user demographics, event/conversion completions, and cross-channel attribution.
Tailored services for your digital needs, including digital strategy planning, implementation support, staff training, custom dashboards, team consultations, delegation and digital automation.
Digital ad strategy, account creation, campaign management and ongoing optimization — as well as advanced audience targeting (remarketing) and conversion tracking — across Search, Display, and Social Media ad networks.
Advanced experimentation — using A/B testing, multivariate testing, and user-recording tools — to improve site engagement and conversion metrics over time.
Adding simplicity and consistency to your Business Intelligence and Digital Marketing efforts by feeding all relevant data (from disparate sources, like Analytics, Social, and Ad Networks) to into one tailored, prioritized view.
the
Incentive
Deloitte’s “Milliseconds Make Millions”
61% of customers have stopped buying from a company because a competitor provided a better experience
83% of customers say the experience a company provides is as important as its products and services.
our
Process
Our process encourages data-driven decision making by increasing Analytics access and reliability, streamlining digital reporting, and using that robust data to surface the most salient opportunities for improvement and experimentation.
1.
Assess
2.
Optimize
3.
Monitor
4.
Leverage
and Repeat...
Projects
& Partners
Featured Project:
Leelanau Business Digital Vitals Dashboard
We set out to explore the digital health, reach, and online authority of Leelanau County businesses.
We aim to leverage robust digital data and efficiencies of scale to make key digital business intelligence accessible to Leelanau County businesses, chambers of commerce, and economic development organizations. By visualizing and tracking this information, we make it possible to identify trends, common issues and high-value online opportunities.
Section 1 of the Leelanau Business Digital Vitals Dashboard is below. Click here to visit the full Dashboard.
1.WEBSITE HEALTH
Website Health reflects the technical status of each page of every website analyzed, summarizing the highest-level details of crawlability, on-page seo, technical seo, internal linking and performance.
Click to view the complete Leelanau Business Digital Vitals Dashboard.
Search Console | Query & Landing Page Explorer
UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.
UTM Parameters for Better Online Traffic Attribution
UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.
10 Simple(ish) Settings for Enhanced Google Analytics Data
Not ready to make the switch to Google’s new Analytics 4? Enhance your businesses’ current Google Analytics implementation by enabling these advanced (yet easy to activate) features. Enjoy enhanced data accuracy and granularity with just a few clicks.