Digital Analytics // Optimization at any scale.
to efficiently guide business owners towards their most salient, impactful digital opportunities.
A surface-level dive into a wide array of digital factors, including pagespeed, web authority, web infrastructure, SEO, and analytics systems. Designed as a monthly/quarterly snapshot.
A thorough exploration of your entire digital ecosystem, including all Assessment factors, plus on-site analytics data and comprehensive competitor tracking. A yearly deep-dive to prep for business planning, budget allocation, and systems refinement.
The right Analytics tools for your business, to provide robust insights on customer journey, user demographics, event/conversion completions, and cross-channel attribution.
Tailored services for your digital needs, including digital strategy planning, implementation support, staff training, custom dashboards, team consultations, delegation and digital automation.
Digital ad strategy, account creation, campaign management and ongoing optimization — as well as advanced audience targeting (remarketing) and conversion tracking — across Search, Display, and Social Media ad networks.
Advanced experimentation — using A/B testing, multivariate testing, and user-recording tools — to improve site engagement and conversion metrics over time.
Adding simplicity and consistency to your Business Intelligence and Digital Marketing efforts by feeding all relevant data (from disparate sources, like Analytics, Social, and Ad Networks) to into one tailored, prioritized view.
61% of customers have stopped buying from a company because a competitor provided a better experience
83% of customers say the experience a company provides is as important as its products and services.
Our process encourages data-driven decision making by increasing Analytics access and reliability, streamlining digital reporting, and using that robust data to surface the most salient opportunities for improvement and experimentation.
Leelanau Business Digital Vitals Dashboard
We set out to explore the digital health, reach, and online authority of Leelanau County businesses.
We aim to leverage robust digital data and efficiencies of scale to make key digital business intelligence accessible to Leelanau County businesses, chambers of commerce, and economic development organizations. By visualizing and tracking this information, we make it possible to identify trends, common issues and high-value online opportunities.
Section 1 of the Leelanau Business Digital Vitals Dashboard is below. Click here to visit the full Dashboard.
Website Health reflects the technical status of each page of every website analyzed, summarizing the highest-level details of crawlability, on-page seo, technical seo, internal linking and performance.
Use my free, one-page Google Search Console Explorer to monitor your website’s organic search traffic over time, and to understand the connection between Search Queries with their top Landing Pages. This will enable to you to act quickly to address issues and opportunities for your business’ SEO, search rankings, and organic traffic, and to optimize page content and tags accordingly.
UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.
Not ready to make the switch to Google’s new Analytics 4? Enhance your businesses’ current Google Analytics implementation by enabling these advanced (yet easy to activate) features. Enjoy enhanced data accuracy and granularity with just a few clicks.