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Digital Analytics // Optimization for growing creative brands.

the
Mission

to efficiently guide business owners towards their most salient, impactful digital opportunities.

our
Services

A surface-level dive into a wide array of digital factors, including pagespeed, web authority, web infrastructure, SEO, and analytics systems. Designed as a monthly/quarterly snapshot.

A thorough exploration of your entire digital ecosystem, including all Assessment factors, plus on-site analytics data and comprehensive competitor tracking. A yearly deep-dive to prep for business planning, budget allocation, and systems refinement. 

The right Analytics tools for your business, to provide robust insights on customer journey, user demographics, event/conversion completions, and cross-channel attribution.

Tailored services for your digital needs, including digital strategy planning, implementation support, staff training, custom dashboards, team consultations, delegation and digital automation.

Digital ad strategy, account creation, campaign management and ongoing optimization — as well as advanced audience targeting (remarketing) and conversion tracking — across Search, Display, and Social Media ad networks.

Advanced experimentation — using A/B testing, multivariate testing, and user-recording tools — to improve site engagement and conversion metrics over time.

Adding simplicity and consistency to your Business Intelligence and Digital Marketing efforts by feeding all relevant data (from disparate sources, like Analytics, Social, and Ad Networks) to into one tailored, prioritized view.

the
Incentive

milliseconds
0
a site speed improvement of just .1 seconds resulted in an 8.4% increase in conversions.
Deloitte’s “Milliseconds Make Millions”
0 %

61% of customers have stopped buying from a company because a competitor provided a better experience

0 %

83% of customers say the experience a company provides is as important as its products and services.

Featured
Client Work

Here’s a selection of some of the most impactful client projects we’ve partnered on in recent years. This work highlights our approach, results, and the organizations we’re proud to support.

our
Process

Our process encourages data-driven decision making by increasing Analytics access and reliability, streamlining digital reporting, and using that robust data to surface the most salient opportunities for improvement and experimentation.

1.
Assess

We comprehensively asses our clients' digital presence, including site health, brand authority, search rankings, social engagement & more.

2.
Optimize

We identify and implement the most high-value opportunities for short-term digital improvement.

3.
Monitor

We support clients in monitoring the success of digital efforts with custom built cross-channel digital dashboards.

4.
Leverage

We leverage robust digital data to increase the efficiency and effectiveness of digital efforts over time.

and Repeat...

Projects
& Partners

"Thanks to Steve, we have been successfully and cost-efficiently developing and implementing our digital marketing strategy for many world-acclaimed dance and theatre shows and tours produced and presented by Show One Productions. Strongly recommended, and I know that he always has time and passion for all of his Clients."
Natasha AbramovaAssociate Producer,
Show One Productions
"Steve was great to work with at Teatro ZinZanni. He provided detailed analysis of our digital presence, and managed our digital advertising like a pro! Steve had a substantial impact on our ticket sales. He is super detail oriented and is able to communicate his strategies clearly and effectively. Highly recommend him!"
Kerry SheehanGeneral Manager/Producer,
Teatro ZinZanni Chicago
"Working with Steve was an absolute pleasure. He was efficient, communicative, and delivered results. We had dynamically changing needs leading up to a concert tour, and Steve handled all the changes with expertise and professionalism. Would highly recommend him to other arts organizations!"
Alex OlsavskyExecutive Director,
Fifth House Ensemble
"Steve was instrumental in building our social media and digital advertising department from the ground up. He is self-motivated, hard-working and an honest, straightforward guy. He is great with clients and colleagues alike. I give Steve my highest recommendation."
Carol FoxPresident, CF&A
“Steve is exceptional. Steve used his expertise in digital strategy to build Learn to Live’s online community and social media presence into a core part of our business. His creativity and ability to think outside the box to address new challenges is exceptional. I give Steve my highest recommendation!”
Dale CookCEO, Learn to Live
"I have no idea what Steve did, and even if he told me I wouldn’t understand. All I know is that my digital media feeds started blowing up in ways I’d never seen before, and our launch was a huge success."
Taylor MaliPoet & Educator

Featured Project:

Leelanau Business Digital Vitals Dashboard

We set out to explore the digital health, reach, and online authority of Leelanau County businesses.

We aim to leverage robust digital data and efficiencies of scale to make key digital business intelligence accessible to Leelanau County businesses, chambers of commerce, and economic development organizations. By visualizing and tracking this information, we make it possible to identify trends, common issues and high-value online opportunities.

Section 1 of the Leelanau Business Digital Vitals Dashboard is below. Click here to visit the full Dashboard.

1.WEBSITE HEALTH

Section 1 of 5

Website Health reflects the technical status of each page of every website analyzed, summarizing the highest-level details of crawlability, on-page seo, technical seo, internal linking and performance. 

Click to view the complete Leelanau Business Digital Vitals Dashboard.