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Art Show Digital Leaderboard – old



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Our DAO Digital Vitals Leaderboard ranks organizations by a series of key online metrics, from website authority, to search rankings, backlinks, technical health and more. Use this leaderboard to track progress of your favorite organizations, or gain inspiration for your own DAO’s online growth. 


Section 1 of 7

The Authority Score is a comprehensive metric that evaluates a domain’s quality, SEO effectiveness, trustworthiness, and authority. It provides valuable insights into the overall performance of a website and helps gauge its online credibility.


Section 2 of 7

Search engines like Google use a variety of factors to determine Search Rankings, and this includes the relevance and credibility of each site. A higher search ranking not only leads to more traffic, but also signals to potential customers that the business is reputable.

Keywords are the backbone of search engine rankings for any brand. The search terms that they rank for signal the trustworthiness, reach and usefulness of a brand. A well-researched and targeted keyword strategy underlines the authority and relevance of a brand in attracting and engaging its target audience.


Section 3 of 7

Backlinks and Backlinking Domains have a significant impact on a website’s online presence. They increase the traffic to a site, generate conversions, and enhance your online authority. Moreover, backlinks act as signals to search engines for ranking your website higher in search engine result pages (SERPs) for increased organic search traffic.


Section 4 of 7

Website Health reflects the technical status of each page of every website analyzed, summarizing the highest-level details of crawlability, on-page seo, technical seo, internal linking and performance. A higher website health score indicates that a website has been created with greater attention to detail and expertise. 


Section 5 of 7

Website Markup is a factor of website design that plays a key role in the way that a website can communicate information with Search Engines, Social Networks and other online tools. 

  • Schema markup is a type of microdata that is added to a webpage to provide additional information about its contents to search engines. It is used to help search engines better understand the content of a webpage, making it easier for them to index and display relevant results in search engine results pages (SERPs).
  • OpenGraph markup is a type of meta tag that is added to the HTML code of a webpage. It is used to provide information about the webpage to social media platforms like Facebook, Twitter, and LinkedIn. OpenGraph tags include information like the title, description, and images that will be displayed when the webpage is shared on social media.
  • Microformat markup is a way of adding semantic meaning to HTML content using specific classes and attributes. The goal of microformats is to make web content more machine-readable, enabling software applications to better understand and utilize the data contained in webpages.


Section 6 of 7

The speed at which a webpage loads, or Pagespeed, significantly impacts your website’s effectiveness, conversion rate, and even affects your search engine ranking on Google. In fact, the latter has recognized pagespeed as an official ranking factor. Optimizing your website’s pagespeed is essential for driving traffic, boosting engagement, and ultimately achieving your online goals.


Section 7 of 7

For online brands, social media reach and engagement (we call it “Community Engagement“) are critical metrics that can help determine the brands’ past success and growth trajectory. OptimizeDAO is currently tracking basic community metrics on Twitter, Telegram & Discord.

DAOs & Web3 Companies in the digital vitals database: