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Blue Plate Catering
& SMQ Consult

Integrating SEO and Paid Search Advertising for Blue Plate Catering in Chicago

Elegant catered dining table with artisanal salads, white wine, pink roses, and professional place settings on white linens - Blue Plate Catering Chicago case study featuring SMQ Consulting integrated SEO and Google Search advertising, local market presence enhancement, qualified lead generation, and improved conversion rates in competitive Chicago catering industry

Key Results

Improved search visibility for competitive catering keywords

Increased qualified leads through both organic and paid channels

Enhanced local market presence in Chicago catering industry

Measurable improvement in website conversion rates

About Blue Plate Catering

Blue Plate Chicago is a full-service catering company located in Chicago, Illinois, offering a range of culinary services for events of all sizes. Specializing in corporate catering, wedding catering, and event catering, Blue Plate provides customized menus tailored to client needs. With experience in event planning and partnerships with various venues, Blue Plate delivers exceptional culinary experiences that elevate any occasion.

The Challenge

Blue Plate Catering needed both immediate visibility through paid search and long-term organic growth to compete in the competitive Chicago catering market. They required a coordinated approach that maximized both short-term results and sustainable growth.

Our Approach

1. Comprehensive SEO Overhaul
  • Conducted complete website SEO audit and optimization
  • Developed local SEO strategy targeting Chicago catering searches
  • Optimized for seasonal and event-specific catering keywords
2. Google Search Advertising Campaigns
  • Created targeted campaigns for high-intent catering searches
  • Developed ad copy and landing pages optimized for conversion
  • Implemented sophisticated bid strategies and audience targeting

What Made This Work?

The integrated approach meant that SEO and paid search efforts reinforced each other rather than competing. By using data from both channels, we created a more effective overall search strategy than either approach would have achieved alone.

Reviews of
SMQ Consulting

"Thanks to Steve, we have been successfully and cost-efficiently developing and implementing our digital marketing strategy for many world-acclaimed dance and theatre shows and tours produced and presented by Show One Productions. Strongly recommended, and I know that he always has time and passion for all of his Clients."
Natasha AbramovaAssociate Producer,
Show One Productions
"Steve was great to work with at Teatro ZinZanni. He provided detailed analysis of our digital presence, and managed our digital advertising like a pro! Steve had a substantial impact on our ticket sales. He is super detail oriented and is able to communicate his strategies clearly and effectively. Highly recommend him!"
Kerry SheehanGeneral Manager/Producer,
Teatro ZinZanni Chicago
"Working with Steve was an absolute pleasure. He was efficient, communicative, and delivered results. We had dynamically changing needs leading up to a concert tour, and Steve handled all the changes with expertise and professionalism. Would highly recommend him to other arts organizations!"
Alex OlsavskyExecutive Director,
Fifth House Ensemble
"Steve was instrumental in building our social media and digital advertising department from the ground up. He is self-motivated, hard-working and an honest, straightforward guy. He is great with clients and colleagues alike. I give Steve my highest recommendation."
Carol FoxPresident, CF&A
“Steve is exceptional. Steve used his expertise in digital strategy to build Learn to Live’s online community and social media presence into a core part of our business. His creativity and ability to think outside the box to address new challenges is exceptional. I give Steve my highest recommendation!”
Dale CookCEO, Learn to Live
"I have no idea what Steve did, and even if he told me I wouldn’t understand. All I know is that my digital media feeds started blowing up in ways I’d never seen before, and our launch was a huge success."
Taylor MaliPoet & Educator

Projects
& Partners