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BroadStage
& SMQ Consult

Driving Long-Term Digital Growth and Audience Development for BroadStage in Santa Monica

The Broad Stage Santa Monica modern performing arts theater featuring distinctive copper-clad cantilever overhang, glass curtain wall facade, concrete steps with visitors attending daytime event, contemporary architectural design with stone and metal materials under clear blue sky - BroadStage Santa Monica case study showcasing SMQ Consulting multi-year digital growth partnership, advanced conversion tracking implementation, ticket sales optimization, subscriber conversion strategies, cross-platform marketing campaigns, diverse programming audience development for theater music dance jazz opera family shows, seasonal campaign management, data-driven marketing efficiency optimization, and strategic decision-making support for performing arts venue audience behavior analysis

Key Results

Multi-year partnership with consistent campaign success

Deep understanding of audience behavior and conversion patterns

Improved marketing efficiency through data-driven optimization

Strong foundation for strategic decision-making about programming and marketing

About BroadStage

BroadStage, situated in Santa Monica, California, is a performing arts center that showcases a rich variety of theatre, music, dance, and cultural events. Known for its commitment to engaging the community, BroadStage also offers educational initiatives that inspire creativity and foster a deeper connection to the arts.

The Challenge

BroadStage in Santa Monica needed sophisticated conversion tracking and consistent advertising support for their diverse performing arts programming. As a West Coast venue, they required strategies that worked in the competitive Los Angeles entertainment market.

Our Approach

1. Advanced Conversion Tracking Implementation
  • Set up comprehensive tracking for ticket sales and subscriber conversions
  • Implemented cross-platform tracking for integrated marketing campaigns
2. Multi-Year Season Advertising
  • Managed advertising campaigns for multiple consecutive years
  • Developed audience strategies for diverse programming (theater, music, dance, jazz, opera, family shows)
  • Created seasonal campaign strategies aligned with programming calendar

What Made This Work?

The long-term relationship allowed for sophisticated optimization that only comes from managing multiple seasons. By building comprehensive conversion tracking, we created insights that benefited not just marketing but programming and strategic planning decisions.

Reviews of
SMQ Consulting

"Thanks to Steve, we have been successfully and cost-efficiently developing and implementing our digital marketing strategy for many world-acclaimed dance and theatre shows and tours produced and presented by Show One Productions. Strongly recommended, and I know that he always has time and passion for all of his Clients."
Natasha AbramovaAssociate Producer,
Show One Productions
"Steve was great to work with at Teatro ZinZanni. He provided detailed analysis of our digital presence, and managed our digital advertising like a pro! Steve had a substantial impact on our ticket sales. He is super detail oriented and is able to communicate his strategies clearly and effectively. Highly recommend him!"
Kerry SheehanGeneral Manager/Producer,
Teatro ZinZanni Chicago
"Working with Steve was an absolute pleasure. He was efficient, communicative, and delivered results. We had dynamically changing needs leading up to a concert tour, and Steve handled all the changes with expertise and professionalism. Would highly recommend him to other arts organizations!"
Alex OlsavskyExecutive Director,
Fifth House Ensemble
"Steve was instrumental in building our social media and digital advertising department from the ground up. He is self-motivated, hard-working and an honest, straightforward guy. He is great with clients and colleagues alike. I give Steve my highest recommendation."
Carol FoxPresident, CF&A
“Steve is exceptional. Steve used his expertise in digital strategy to build Learn to Live’s online community and social media presence into a core part of our business. His creativity and ability to think outside the box to address new challenges is exceptional. I give Steve my highest recommendation!”
Dale CookCEO, Learn to Live
"I have no idea what Steve did, and even if he told me I wouldn’t understand. All I know is that my digital media feeds started blowing up in ways I’d never seen before, and our launch was a huge success."
Taylor MaliPoet & Educator

Projects
& Partners