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Haus Salon
& SMQ Consult

Driving Haus Salon's Long-Term, Multi-Location Growth with Digital Advertising

Modern hair salon interior with stylists serving clients in contemporary black chairs, exposed concrete columns, and large windows - Haus Salon Minneapolis case study featuring SMQ Consulting multi-year digital strategy, local SEO optimization across three locations, appointment booking improvements, and enhanced brand recognition in Minneapolis beauty market

Key Results

Sustained multi-year partnership demonstrating consistent value delivery

Improved local search visibility for all three locations

Enhanced brand recognition across Minneapolis beauty market

Measurable improvement in appointment bookings and client acquisition

About Haus Salon

HAUS Salon, located in Minneapolis, Minnesota, offers a full range of hair and beauty services in a modern and welcoming environment. Specializing in haircuts, coloring, and hair extensions, the salon also provides advanced treatments like keratin services, facials, waxing, and laser treatments. HAUS Salon combines expert hair styling with Medspa services to cater to all your beauty needs.

The Challenge

Haus Salon, with three physical locations in Minneapolis, needed comprehensive digital strategy to compete in the competitive beauty industry. With multiple locations, they required coordinated efforts that could drive traffic to specific locations while building overall brand recognition across the Minneapolis market.

Our Approach

1. Long-Term Partnership Strategy
  • Multi-year ongoing relationship providing quarterly digital strategy services
  • Developed location-specific strategies while maintaining brand consistency
  • Created scalable systems that could grow with business expansion
2. Comprehensive SEO Strategy
  • Implemented local SEO optimization for all three Minneapolis locations
  • Developed content strategies that served both local search and brand building
  • Created ongoing SEO maintenance and optimization protocols

What Made This Work?

The long-term relationship allowed for deep understanding of seasonal trends and local market dynamics. By treating each location as unique while maintaining brand consistency, we created a scalable approach that supported business growth.

Reviews of
SMQ Consulting

"Thanks to Steve, we have been successfully and cost-efficiently developing and implementing our digital marketing strategy for many world-acclaimed dance and theatre shows and tours produced and presented by Show One Productions. Strongly recommended, and I know that he always has time and passion for all of his Clients."
Natasha AbramovaAssociate Producer,
Show One Productions
"Steve was great to work with at Teatro ZinZanni. He provided detailed analysis of our digital presence, and managed our digital advertising like a pro! Steve had a substantial impact on our ticket sales. He is super detail oriented and is able to communicate his strategies clearly and effectively. Highly recommend him!"
Kerry SheehanGeneral Manager/Producer,
Teatro ZinZanni Chicago
"Working with Steve was an absolute pleasure. He was efficient, communicative, and delivered results. We had dynamically changing needs leading up to a concert tour, and Steve handled all the changes with expertise and professionalism. Would highly recommend him to other arts organizations!"
Alex OlsavskyExecutive Director,
Fifth House Ensemble
"Steve was instrumental in building our social media and digital advertising department from the ground up. He is self-motivated, hard-working and an honest, straightforward guy. He is great with clients and colleagues alike. I give Steve my highest recommendation."
Carol FoxPresident, CF&A
“Steve is exceptional. Steve used his expertise in digital strategy to build Learn to Live’s online community and social media presence into a core part of our business. His creativity and ability to think outside the box to address new challenges is exceptional. I give Steve my highest recommendation!”
Dale CookCEO, Learn to Live
"I have no idea what Steve did, and even if he told me I wouldn’t understand. All I know is that my digital media feeds started blowing up in ways I’d never seen before, and our launch was a huge success."
Taylor MaliPoet & Educator

Projects
& Partners