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Village of Rosemont and Fashion Outlets of Chicago
& SMQ Consult

Building Sustainable Digital Advertising for Tourism with Village of Rosemont and Fashion Outlets of Chicago

Fashion Outlets of Chicago exterior featuring vibrant geometric art mural with colorful abstract shapes in red, blue, yellow, green, and orange on modern retail building facade with covered entrance area and evening illumination - Village of Rosemont Fashion Outlets Chicago case study showcasing SMQ Consulting destination marketing expertise, seasonal campaign management, co-branded tourism advertising, Chicagoland visitor expansion, advanced conversion tracking, economic impact measurement, hotel booking attribution, restaurant reservation tracking, and sustainable digital advertising for tourism economic development beyond immediate Chicago area

Key Results

Exceptional reach and conversion performance across several years of seasonal campaigns

Measurable economic impact beyond direct shopping including hotels and dining

Successful expansion of visitor base beyond immediate Chicagoland area

Demonstrated expertise in destination marketing and economic development

About Village of Rosemont and Fashion Outlets of Chicago

Fashion Outlets of Chicago, located in Rosemont, Illinois, is a premier shopping destination offering a curated selection of luxury brands and outlet stores. Situated near the Chicago area, the mall provides an exceptional retail experience with a range of shopping, dining options, and events. Visitors can also enjoy various customer services designed to enhance their visit.

The Challenge

The Village of Rosemont and Fashion Outlets of Chicago needed coordinated campaigns to drive tourism and economic activity through seasonal shopping and entertainment visits. The challenge was creating campaigns that drove both immediate shopping visits and broader economic impact through hotels, restaurants, and extended stays.

Our Approach

1. Comprehensive Destination Marketing
  • Twice-yearly seasonal campaigns (summer and winter) with coordinated messaging
  • Co-branded campaigns between Village of Rosemont and Fashion Outlets of Chicago creating unified destination appeal
  • Targeted drive markets beyond Chicagoland to expand visitor geography
2. Advanced Conversion Tracking
  • Implemented robust tracking measuring website engagement, hotel bookings, and restaurant reservations
  • Created attribution models tracking complete visitor journey and economic impact
  • Measured both direct conversions and broader economic engagement

What Made This Work?

Understanding that successful destination marketing requires thinking beyond single transactions to complete visitor experiences. By tracking hotel bookings and restaurant visits alongside shopping, we created campaigns that drove comprehensive economic impact rather than just impressions or retail sales.

Reviews of
SMQ Consulting

"Thanks to Steve, we have been successfully and cost-efficiently developing and implementing our digital marketing strategy for many world-acclaimed dance and theatre shows and tours produced and presented by Show One Productions. Strongly recommended, and I know that he always has time and passion for all of his Clients."
Natasha AbramovaAssociate Producer,
Show One Productions
"Steve was great to work with at Teatro ZinZanni. He provided detailed analysis of our digital presence, and managed our digital advertising like a pro! Steve had a substantial impact on our ticket sales. He is super detail oriented and is able to communicate his strategies clearly and effectively. Highly recommend him!"
Kerry SheehanGeneral Manager/Producer,
Teatro ZinZanni Chicago
"Working with Steve was an absolute pleasure. He was efficient, communicative, and delivered results. We had dynamically changing needs leading up to a concert tour, and Steve handled all the changes with expertise and professionalism. Would highly recommend him to other arts organizations!"
Alex OlsavskyExecutive Director,
Fifth House Ensemble
"Steve was instrumental in building our social media and digital advertising department from the ground up. He is self-motivated, hard-working and an honest, straightforward guy. He is great with clients and colleagues alike. I give Steve my highest recommendation."
Carol FoxPresident, CF&A
“Steve is exceptional. Steve used his expertise in digital strategy to build Learn to Live’s online community and social media presence into a core part of our business. His creativity and ability to think outside the box to address new challenges is exceptional. I give Steve my highest recommendation!”
Dale CookCEO, Learn to Live
"I have no idea what Steve did, and even if he told me I wouldn’t understand. All I know is that my digital media feeds started blowing up in ways I’d never seen before, and our launch was a huge success."
Taylor MaliPoet & Educator

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