We set out to explore the digital health, reach, and online authority of Leelanau County businesses.


We aim to leverage robust digital data and efficiencies of scale to make key digital business intelligence accessible to Leelanau County businesses, chambers of commerce, and economic development organizations. By visualizing and tracking this information, we make it possible to identify trends, common issues and high-value online opportunities.


This interactive dashboard compiles, compares and tracks the public digital vitals of over 100 Leelanau County businesses, aggregated and filterable by location and business sector.

Below you will find our aggregate-level analysis across high-priority online success factors. Each section provides a category overview, interactive report views, and key insights we’ve pulled from the most recent data set.

This dashboard is designed to elevate the most pervasive — and most economically impactful — issues and opportunities facing Leelanau County’s online businesses.

This dashboard’s aggregate-level analysis is designed to protect individual business data, while exposing clear trends and broadly actionable insights.

If you are interested in exploring detailed data about your own online business, please use the form at the bottom of the dashboard to submit a request for your own complementary report.


Last update: January, 2021.


Section 1 of 5

Website Health reflects the technical status of each page of every website analyzed, summarizing the highest-level details of crawlability, on-page seo, technical seo, internal linking and performance. 


Section 2 of 5

Load speed, especially on mobile, is a major factor in website effectiveness, conversion rate, and is (as of 2021) an official ranking factor for Google.


Section 3 of 5

Schema markup helps search engines return Rich Results for users.

Open Graph markup defines how content displays on social networks.

Ignoring markup is detrimental, and it can be easily automated and managed.


Section 4 of 5

Authority Score is a compound metric for measuring a domain’s overall quality, SEO performance, trustworthiness and authority.

Backlinks and Backlinking Domains heavily impact websites’ visitors, search rankings, and online authority.


Section 5 of 5

Social Media is a valuable traffic source, an optimal way to connect with customers, and an increasingly important signal used for search rankings.


About SMQ Consulting

Our mission is to efficiently guide business owners towards their most impactful digital opportunities. We help businesses at any scale to understand and improve their online presence using Digital Audits, Strategy Roadmaps, KPI Dashboards, Digital Advertising (Social, Search, Programmatic), SEO and Conversion Rate Optimization.

About Moraine

Moraine aims to help artists explore visions for what their projects, creative pursuits, and businesses can become, and to identify unnecessary constraints and unexpected, impactful opportunities for growth. Moraine highlights and amplifies the work of exceptional artists in their online store.

Access Monthly Digital Reports

Looking to learn about your own business’ digital health? Leelanau County business owners have complementary access to their own company’s digital health information. Complete the form below to request access.

Leelanau Digital Vitals Dashboard Request

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