Description
Digital Advertising Setup + Ongoing Optimization
SMQ Consulting will launch and manage up to three (3) advertising platforms, including campaign setup, optimization, and performance tracking.
Anticipated Budget:
Up to $20,000 total ad spend
Compensation
- 2 points on the pro-rata basis (1% ownership)
- $500 setup fee / bonus
What’s Included
- Ad account connection and platform setup
- Campaign structure and creative implementation (new or existing assets)
- Conversion tracking configuration and validation
- Ongoing campaign optimization (bidding, audiences, placements, and creative testing)
- Real-time Looker Studio dashboard for performance tracking
- Performance summaries and strategic recommendations
Notes
- Client will fund advertising spend in advance; management fees will be retained by SMQ Consulting from the total budget.
- Additional services (e.g., creative development, SEO, landing page updates, or major campaign restructuring) are not included and may be scoped separately.












