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Digital Data Foundations_SMQ Consulting

Conversion Infrastructure + Core Digital Dashboard [2026]

$800.00 / mo. for

A complete tracking system with a streamlined reporting dashboard to connect campaigns directly to ticket revenue.

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Description

This package includes full conversion infrastructure setup along with a standardized performance dashboard built on SMQ’s core reporting framework.

In addition to configuring revenue tracking across platforms, you will receive a live reporting interface that consolidates ticket sales, advertising performance, and key engagement metrics into a clear, accessible view.

This option is designed for teams who want reliable revenue tracking and a clean performance snapshot without the added layer of custom dashboard development.

Conversion Infrastructure Setup

  • GA4 Configuration & Validation
    Ensure GA4 is properly installed and configured, with 2–3 key conversion events accurately tracking ticket purchases and other priority actions.
  • Meta Pixel & Conversion Event Setup
    Configure Meta tracking events to properly register purchases and align with ad campaign objectives.
  • UTM Framework for Show-Level Tracking
    Structured campaign tagging to differentiate performances, campaigns, and traffic sources.
  • Ticketing Platform Integration Review
    Coordinate with your ticketing provider to ensure tracking scripts are implemented correctly and revenue data is captured.
  • Test Transaction & Purchase Flow Validation
    Run test purchases to confirm accurate event firing and revenue attribution.
  • Tracking Summary Documentation
    Clear written summary of how tracking is structured and how to interpret the data.
  • 30-Day Post-Launch Support Window
    Light troubleshooting and refinements following implementation.

Core Digital Dashboard (6-Month Access)

  • Standardized Looker Studio Dashboard
    A live reporting interface built on SMQ’s core KPI framework, integrating GA4, advertising platform data, and ticket revenue into a structured, streamlined layout.
  • Revenue by Campaign & Show View
    Clear visibility into which campaigns and productions are driving sales.
  • Ad Performance & Funnel Overview
    Traffic, engagement, and conversion metrics consolidated into one accessible reporting view.
  • Dashboard Access for 6 Months
    Hosted dashboard access for six months following launch. Renewal options available for continued access.
  • Dashboard Walkthrough Session (30 Minutes)
    A live onboarding session to ensure your team understands how to navigate and interpret the dashboard.

CREATIVE BRAND
DIGITAL STRATEGY PACKAGES

Strategic planning and thoughtful action is essential for any brand’s online success. These Digital Strategy Sprints will help you start your digital growth journey on the right foot, working to align your team, define your goals, or act as a guide for implementation throughout the year.

ONGOING STRATEGY & IMPLEMENTATION

We recommend a consistent cadence of digital media efforts and reporting. Our Subscriptions are designed for brands that desire consistent, predicatable growth. A variety of ongoing digital strategy, execution and monitoring packages are available.

AD HOC SERVICES:
WEBSITE OPTIMIZATION (SEO)

Our SEO Sprints give your site the boost it needs—whether that’s optimizing a few event or campaign pages, refreshing your core website content, or delivering a full-site overhaul. Each sprint is tailored to your site’s scale and goals, ensuring search visibility and structure that drive results.

AD HOC SERVICES:
DIGITAL ADVERTISING

Our Advertising Sprints focus on overhauling what’s already running. Choose one, two, or three networks—Meta, Google Search, or Display—and we’ll rebuild campaigns, refine audiences, and refresh creative. A concentrated push that maximizes performance without long-term commitments.