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Digital Data Foundations_SMQ Consulting

Conversion Infrastructure + Performance Dashboard [2026]

$1,950.00

A complete tracking and reporting system that connects your campaigns to ticket revenue and provides a live performance dashboard with 12 months of access.

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Description

This package builds on the Conversion Infrastructure Setup and adds a custom reporting layer so your team can clearly interpret performance throughout the season. In addition to configuring revenue tracking across platforms, you will receive a tailored dashboard that consolidates ticket sales, campaign performance, and key engagement metrics into a single, accessible reporting view.

This is designed to give leadership and marketing teams visibility into what is driving revenue, without needing to dig through multiple platforms.

Conversion Infrastructure Setup:

  • GA4 Configuration & Validation
    Ensure GA4 is properly installed and configured, with 2–3 key conversion events accurately tracking ticket purchases and other priority actions.

  • Meta Pixel & Conversion Event Setup
    Configure Meta tracking events to properly register purchases and align with ad campaign objectives.

  • UTM Framework for Show-Level Tracking
    Structured campaign tagging to differentiate performances, campaigns, and traffic sources.

  • Ticketing Platform Integration Review
    Coordinate with your ticketing provider to ensure tracking scripts are implemented correctly and revenue data is captured.

  • Test Transaction & Purchase Flow Validation
    Run test purchases to confirm accurate event firing and revenue attribution.

  • Tracking Summary Documentation
    Clear written summary of how tracking is structured and how to interpret the data.

  • 30-Day Post-Launch Support Window
    Light troubleshooting and refinements following implementation.

Performance Dashboard (+12 mo access):

  • Custom Looker Studio Performance Dashboard
    A live reporting interface combining GA4, advertising performance, ticket sales data, and third-party SEO and website health data.

  • Revenue by Campaign & Show View
    Clear visibility into which campaigns and productions are driving sales.

  • Ad Performance & Funnel Overview
    Traffic, engagement, and conversion visualization in one streamlined interface.

  • Search Visibility Insights
    High-level organic performance and search visibility metrics integrated into reporting.

  • Dashboard Access for 12 Months
    Hosted reporting access with minor updates as needed during the year.

  • Dashboard Walkthrough Session
    60-minute training session to ensure your team can confidently interpret and use the data.

CREATIVE BRAND
DIGITAL STRATEGY PACKAGES

Strategic planning and thoughtful action is essential for any brand’s online success. These Digital Strategy Sprints will help you start your digital growth journey on the right foot, working to align your team, define your goals, or act as a guide for implementation throughout the year.

ONGOING STRATEGY & IMPLEMENTATION

We recommend a consistent cadence of digital media efforts and reporting. Our Subscriptions are designed for brands that desire consistent, predicatable growth. A variety of ongoing digital strategy, execution and monitoring packages are available.

AD HOC SERVICES:
WEBSITE OPTIMIZATION (SEO)

Our SEO Sprints give your site the boost it needs—whether that’s optimizing a few event or campaign pages, refreshing your core website content, or delivering a full-site overhaul. Each sprint is tailored to your site’s scale and goals, ensuring search visibility and structure that drive results.

AD HOC SERVICES:
DIGITAL ADVERTISING

Our Advertising Sprints focus on overhauling what’s already running. Choose one, two, or three networks—Meta, Google Search, or Display—and we’ll rebuild campaigns, refine audiences, and refresh creative. A concentrated push that maximizes performance without long-term commitments.