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Analytics Systems_SMQ Consulting

Conversion Infrastructure Setup [2026]

$1,250.00

A focused engagement to configure and validate your revenue tracking so you can clearly measure ticket sales, campaign performance, and digital ROI with confidence.

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Description

This engagement is designed for arts organizations running digital campaigns who need reliable attribution between advertising, website traffic, and ticket sales. We will configure your analytics and advertising platforms so that purchases are properly tracked, revenue data flows accurately, and your team can make decisions based on real performance insights — not guesswork.

The goal is not simply to “install a pixel,” but to ensure your tracking structure is aligned with how you sell tickets and promote performances.

Conversion Infrastructure Setup:

  • GA4 Configuration & Validation
    Ensure GA4 is properly installed and configured, with 2–3 key conversion events accurately tracking ticket purchases and other priority actions.

  • Meta Pixel & Conversion Event Setup
    Configure Meta tracking events to properly register purchases and align with ad campaign objectives.

  • UTM Framework for Show-Level Tracking
    Structured campaign tagging to differentiate performances, campaigns, and traffic sources.

  • Ticketing Platform Integration Review
    Coordinate with your ticketing provider to ensure tracking scripts are implemented correctly and revenue data is captured.

  • Test Transaction & Purchase Flow Validation
    Run test purchases to confirm accurate event firing and revenue attribution.

  • Tracking Summary Documentation
    Clear written summary of how tracking is structured and how to interpret the data.

  • 30-Day Post-Launch Support Window
    Light troubleshooting and refinements following implementation.

CREATIVE BRAND
DIGITAL STRATEGY PACKAGES

Strategic planning and thoughtful action is essential for any brand’s online success. These Digital Strategy Sprints will help you start your digital growth journey on the right foot, working to align your team, define your goals, or act as a guide for implementation throughout the year.

ONGOING STRATEGY & IMPLEMENTATION

We recommend a consistent cadence of digital media efforts and reporting. Our Subscriptions are designed for brands that desire consistent, predicatable growth. A variety of ongoing digital strategy, execution and monitoring packages are available.

AD HOC SERVICES:
WEBSITE OPTIMIZATION (SEO)

Our SEO Sprints give your site the boost it needs—whether that’s optimizing a few event or campaign pages, refreshing your core website content, or delivering a full-site overhaul. Each sprint is tailored to your site’s scale and goals, ensuring search visibility and structure that drive results.

AD HOC SERVICES:
DIGITAL ADVERTISING

Our Advertising Sprints focus on overhauling what’s already running. Choose one, two, or three networks—Meta, Google Search, or Display—and we’ll rebuild campaigns, refine audiences, and refresh creative. A concentrated push that maximizes performance without long-term commitments.