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Fractional Digital Strategist_SMQ Consulting

Quarterly Fractional Digital Strategist Package

From: $975.00 / mo.

A right-sized package for creative brands and local businesses with physical locations. Clear analytics, focused strategy, and regular improvements to ads, SEO, and local visibility. Each focus category (e.g. ads, SEO, analytics) gets a major update ~quarterly in this package.

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Description

Project Management

Account Access & Configuration (Yearly): Establish reliable, consistent tracking across your website and marketing platforms to ensure accurate data collection for informed decision-making.

Digital Analytics & Reporting Dashboard (Ongoing): Simplify and centralize your digital marketing efforts by consolidating data from analytics platforms, ad networks, and other sources into one clear, easy-to-use campaign dashboard.

Digital Strategy Services

Digital Strategy Planning & Year-End Review (Yearly): Define and prioritize your digital marketing objectives for greater clarity and focus. At year-end, review campaign performance to inform and refine the next year’s strategy.

Digital Strategy Progress Reviews (Quarterly): Assess progress, review key metrics, and realign priorities to ensure your efforts stay effective and on track.

Email Support & Office Hours (Ongoing): Access to basic email support and periodic office hours for quick calls and check-ins, intended as light support between scheduled strategy sessions.

Note on unused services: If services like Digital Strategy Progress Reviews go unused, the equivalent effort will be redirected to other valuable areas—such as enhanced reporting, user experience testing, conversion optimization, or additional ad/SEO updates.

Digital Advertising Services

Digital Ads Optimization (Ongoing): Maximize your ad budget with continuous campaign management and optimization. This includes strategic audience targeting, creative testing, and performance-based adjustments for measurable results. Includes two ad networks, typically Meta and Google Ads.

Digital Ads Content Refresh Sprints (Quarterly): Update ad messaging, visuals, and targeting to align with your latest brand priorities and seasonal opportunities. Includes two ad networks, typically Meta and Google Ads.

Website Optimization & SEO Services

Website Optimization (SEO) Sprints (Quarterly): Boost search visibility and rankings through targeted SEO improvements, including on-page optimization, content refinement, and high-quality backlink building.

Business Listings & Local SEO Sprint (Yearly): Enhance local search performance by applying proven local SEO best practices across your website, Google Business Profile, and key online directories.

*Optional “Backlinks for SEO Boost” Package (Quarterly): Strengthen your site’s authority with one new high-quality backlink each quarter from a reputable, relevant website.

  • Standard upgrade package: Quarterly link from a DR30–40 site (typical monthly traffic: 100–20k)
  • Premium upgrade package: Quarterly link from a DR50–60 site (typical monthly traffic: 1k–60k)

Additional information

Digital Ad Spend Managed

Up to $1,000/month (included), Up to $2,000/month (+$300/month), Up to $3,000/month (+$500/month)
Number of Locations

1 location (included), 2 locations (+$50/month), 3 locations (+$100/month)
Backlinks for SEO Boost

No backlinks (default), Quarterly backlinks (+$100/month), Premium quarterly backlinks (+$250/month)

CREATIVE BRAND
DIGITAL STRATEGY PACKAGES

Strategic planning and thoughtful action is essential for any brand’s online success. These Digital Strategy Sprints will help you start your digital growth journey on the right foot, working to align your team, define your goals, or act as a guide for implementation throughout the year.

ONGOING STRATEGY & IMPLEMENTATION

We recommend a consistent cadence of digital media efforts and reporting. Our Subscriptions are designed for brands that desire consistent, predicatable growth. A variety of ongoing digital strategy, execution and monitoring packages are available.

AD HOC SERVICES:
WEBSITE OPTIMIZATION (SEO)

Our SEO Sprints give your site the boost it needs—whether that’s optimizing a few event or campaign pages, refreshing your core website content, or delivering a full-site overhaul. Each sprint is tailored to your site’s scale and goals, ensuring search visibility and structure that drive results.

AD HOC SERVICES:
DIGITAL ADVERTISING

Our Advertising Sprints focus on overhauling what’s already running. Choose one, two, or three networks—Meta, Google Search, or Display—and we’ll rebuild campaigns, refine audiences, and refresh creative. A concentrated push that maximizes performance without long-term commitments.