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ANALYTICS:

Leveraging Google Search Console: Essential Steps for Optimizing Your Website

Google Search Console is a powerful tool that can help you optimize your website for search engines. It provides a wealth of data, tools, and insights that can help you make the most of your SEO efforts. In this blog post, we’ll cover the essential steps for leveraging Google Search Console to optimize your website. Introduction to Google Search Console Google Search Console (formerly known as Google Webmaster Tools) is a free service offered by Google to help webmasters monitor and maintain their website’s performance in Google’s search engine results pages (SERPs). The service provides a wealth of data and

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Search Console | Query & Landing Page Explorer

Use my free, one-page Google Search Console Explorer to monitor your website’s organic search traffic over time, and to understand the connection between Search Queries with their top Landing Pages. This will enable to you to act quickly to address issues and opportunities for your business’ SEO, search rankings, and organic traffic, and to optimize page content and tags accordingly.

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UTM Parameters for Better Online Traffic Attribution

UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.

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10 Simple(ish) Settings for Enhanced Google Analytics Data

Not ready to make the switch to Google’s new Analytics 4? Enhance your businesses’ current Google Analytics implementation by enabling these advanced (yet easy to activate) features. Enjoy enhanced data accuracy and granularity with just a few clicks.

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Hired-Help for Digital Strategy & Execution

If your business or organization is considering the benefits of an expanded digital media presence, the conversation is sure to move quickly from “Yes! Let’s do this!” to “Who? Who will do this?” Do you hire a part-time or full-time employee? Do you ask the intern or office admin to be on point? Do you engage a digital media agency, or a digital strategy consultant? Your current employees are already busy with work, and unless you are ready to spend some serious cash, expanding your workforce may be out of the question. With the median Digital Marketing Manager salary at

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