Skip to content


The Power of Online Reviews in 2023: Why Customer Reviews Matter

The power of online reviews has become increasingly important for businesses’ digital strategy in recent years. With the rise of social media and ecommerce, customers can easily view and share reviews and ratings about products and services. As a result, businesses must be mindful of the impact of online customer reviews on their reputation, brand, and search engine optimization (SEO). In this blog post, we will explore the importance of online reviews, how to get more online reviews, tips for responding to customer reviews, how online reviews affect SEO, the impact of online reviews on your reputation, the significance of

Read More »

Digital Strategy Toolbox: The Best Tools, Software & Plugins

As an independent digital strategy consultant, my saas toolkit is an integral part in my ability to serve my clients and provide value and actionable insights at scale. Over the last ~ten years in digital marketing, I’ve used hundreds of online tools — but only a few dozen or so that I come back to over and over again.  I’ve decided to share with you my favorite saas tools, which I use constantly to serve my clients and achieve my own goals online. I use the tools for every step of the digital marketing process, from managing my time, to

Read More »

Omnichannel Storytelling for a Powerful Online Brand

In today’s digital world, having a powerful online brand is essential for success. But how do you create an engaging and memorable brand that stands out in the increasingly crowded digital landscape? The answer is omnichannel storytelling. Omnichannel storytelling is a powerful way to tell stories that captivate and engage your audience. This type of storytelling uses multiple channels to create a cohesive narrative that resonates with your target audience. In this article, we will discuss what omnichannel storytelling is, the benefits of using it, and tips for crafting a powerful online brand using this technique. What is Omnichannel Storytelling?

Read More »

Search Console | Query & Landing Page Explorer

Use my free, one-page Google Search Console Explorer to monitor your website’s organic search traffic over time, and to understand the connection between Search Queries with their top Landing Pages. This will enable to you to act quickly to address issues and opportunities for your business’ SEO, search rankings, and organic traffic, and to optimize page content and tags accordingly.

Read More »

UTM Parameters for Better Online Traffic Attribution

UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.

Read More »