DIGITAL STRATEGY:

Search Console | Query & Landing Page Explorer

Use my free, one-page Google Search Console Explorer to monitor your website’s organic search traffic over time, and to understand the connection between Search Queries with their top Landing Pages. This will enable to you to act quickly to address issues and opportunities for your business’ SEO, search rankings, and organic traffic, and to optimize page content and tags accordingly.

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UTM Parameters for Better Online Traffic Attribution

UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.

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10 Simple(ish) Settings for Enhanced Google Analytics Data

Not ready to make the switch to Google’s new Analytics 4? Enhance your businesses’ current Google Analytics implementation by enabling these advanced (yet easy to activate) features. Enjoy enhanced data accuracy and granularity with just a few clicks.

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Improving WordPress Load Speed for Better User Experience

WordPress websites often fall victim to slow load speed, as their DIY nature can result in large website file sizes, massive images, and a disorganized and unoptimized code base. Here are some proven strategies, tactics and tool for improving the site speed for your own WordPress website.

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Hired-Help for Digital Strategy & Execution

If your business or organization is considering the benefits of an expanded digital media presence, the conversation is sure to move quickly from “Yes! Let’s do this!” to “Who? Who will do this?” Do you hire a part-time or full-time employee? Do you ask the intern or office admin to be on point? Do you engage a digital media agency, or a digital strategy consultant? Your current employees are already busy with work, and unless you are ready to spend some serious cash, expanding your workforce may be out of the question. With the median Digital Marketing Manager salary at

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