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The Power of Online Reviews in 2023: Why Customer Reviews Matter

The power of online reviews has become increasingly important for businesses’ digital strategy in recent years. With the rise of social media and ecommerce, customers can easily view and share reviews and ratings about products and services. As a result, businesses must be mindful of the impact of online customer reviews on their reputation, brand, and search engine optimization (SEO). In this blog post, we will explore the importance of online reviews, how to get more online reviews, tips for responding to customer reviews, how online reviews affect SEO, the impact of online reviews on your reputation, the significance of

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10 Simple(ish) Settings for Enhanced Google Analytics Data

Not ready to make the switch to Google’s new Analytics 4? Enhance your businesses’ current Google Analytics implementation by enabling these advanced (yet easy to activate) features. Enjoy enhanced data accuracy and granularity with just a few clicks.

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Improving WordPress Load Speed for Better User Experience

WordPress websites often fall victim to slow load speed, as their DIY nature can result in large website file sizes, massive images, and a disorganized and unoptimized code base. Here are some proven strategies, tactics and tool for improving the site speed for your own WordPress website.

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Hired-Help for Digital Strategy & Execution

If your business or organization is considering the benefits of an expanded digital media presence, the conversation is sure to move quickly from “Yes! Let’s do this!” to “Who? Who will do this?” Do you hire a part-time or full-time employee? Do you ask the intern or office admin to be on point? Do you engage a digital media agency, or a digital strategy consultant? Your current employees are already busy with work, and unless you are ready to spend some serious cash, expanding your workforce may be out of the question. With the median Digital Marketing Manager salary at

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