Optimization - SMQ Consulting

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OPTIMIZATION:

Leveraging Google Search Console: Essential Steps for Optimizing Your Website

Steve McQuown February 17, 2023 No Comments

Google Search Console is a powerful tool that can help you optimize your website for search engines. It provides a wealth of data, tools, and insights that can help you make the most of your SEO efforts. In this blog post, we’ll cover the essential steps for leveraging Google Search Console to optimize your website. Introduction to Google Search Console Google Search Console (formerly known as Google Webmaster Tools) is a free service offered by Google to help webmasters monitor and maintain their website’s performance in Google’s search engine results pages (SERPs). The service provides a wealth of data and

The Power of Online Reviews in 2023: Why Customer Reviews Matter

Steve McQuown January 26, 2023 No Comments

The power of online reviews has become increasingly important for businesses’ digital strategy in recent years. With the rise of social media and ecommerce, customers can easily view and share reviews and ratings about products and services. As a result, businesses must be mindful of the impact of online customer reviews on their reputation, brand, and search engine optimization (SEO). In this blog post, we will explore the importance of online reviews, how to get more online reviews, tips for responding to customer reviews, how online reviews affect SEO, the impact of online reviews on your reputation, the significance of

10 Simple(ish) Settings for Enhanced Google Analytics Data

Steve McQuown December 7, 2020 No Comments

Not ready to make the switch to Google’s new Analytics 4? Enhance your businesses’ current Google Analytics implementation by enabling these advanced (yet easy to activate) features. Enjoy enhanced data accuracy and granularity with just a few clicks.

Improving WordPress Load Speed for Better User Experience

Steve McQuown November 10, 2020 No Comments

WordPress websites often fall victim to slow load speed, as their DIY nature can result in large website file sizes, massive images, and a disorganized and unoptimized code base. Here are some proven strategies, tactics and tool for improving the site speed for your own WordPress website.

Optimizing the Online Product Launch (for Creative Business Owners)

Steve McQuown November 3, 2020 No Comments

Increase the effectiveness of your online product launch by taking a systematized, scientific approach to understanding and optimizing your business’ web presence and online marketing efforts.

Hired-Help for Digital Strategy & Execution

Steve McQuown September 2, 2020 No Comments

If your business or organization is considering the benefits of an expanded digital media presence, the conversation is sure to move quickly from “Yes! Let’s do this!” to “Who? Who will do this?” Do you hire a part-time or full-time employee? Do you ask the intern or office admin to be on point? Do you engage a digital media agency, or a digital strategy consultant? Your current employees are already busy with work, and unless you are ready to spend some serious cash, expanding your workforce may be out of the question. With the median Digital Marketing Manager salary at