UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.
Not ready to make the switch to Google’s new Analytics 4? Enhance your businesses’ current Google Analytics implementation by enabling these advanced (yet easy to activate) features. Enjoy enhanced data accuracy and granularity with just a few clicks.
WordPress websites often fall victim to slow load speed, as their DIY nature can result in large website file sizes, massive images, and a disorganized and unoptimized code base. Here are some proven strategies, tactics and tool for improving the site speed for your own WordPress website.
Increase the effectiveness of your online product launch by taking a systematized, scientific approach to understanding and optimizing your business’ web presence and online marketing efforts.
If your business or organization is considering the benefits of an expanded digital media presence, the conversation is sure to move quickly from “Yes! Let’s do this!” to “Who? Who will do this?” Do you hire a part-time or full-time employee? Do you ask the intern or office admin to be on point? Do you engage a digital media agency, or a digital strategy consultant? Your current employees are already busy with work, and unless you are ready to spend some serious cash, expanding your workforce may be out of the question. With the median Digital Marketing Manager salary at
At SMQ Consulting, we often start work with businesses and organizations when they’ve barely scratched the surface of their ideal digital media presence. These clients have coasted along with barebones websites, an outdated Google local listing, an abandoned Facebook page, and not much else. Maybe they haven’t yet experienced the value that digital media has to offer their business. Maybe they haven’t had the time to even take the first steps during their already busy lives. There’s a great big world out there on the web, and while missed opportunities from a sub-par (or non-existent) digital media strategy might be hard
I’m Steve McQuown, founder of SMQ Consulting, and I’m glad you’ve found me here on the web. You are likely here because you have questions about your digital media strategy, including online advertising, social media, search engine optimization (“SEO”) and more. These days there are so many options for boosting your business online that it can be difficult to keep them all straight, to find the time to manage everything, or even just dip your toes in! Throughout my 10+ years as a digital media specialist, I’ve encountered hundreds of business owners facing a common problem – that they don’t