Digital Strategy Services
SMQ Consulting offers a variety of specialized services to support your business’ digital strategy, fill gaps in your digital team, and build and optimize your online marketing efforts. All digital strategy services are completed or overseen by founder Steve McQuown, based in beautiful Leelanau County, Michigan. See our full menu of services below, or contact us to explore opportunities for your online business.
Analyze
DIGITAL VITALS ASSESSMENT
A surface-level dive into a wide array of digital factors, including pagespeed, web authority, web infrastructure, SEO, and analytics systems. Designed as a monthly/quarterly snapshot.
DIGITAL AUDIT
A thorough exploration of your entire digital ecosystem, including all Assessment factors, plus on-site analytics data and comprehensive competitor tracking. A yearly deep-dive to prep for business planning, budget allocation, and systems refinement.
ANALYTICS SYSTEMS
The right Analytics tools for your business, to provide robust insights on customer journey, user demographics, event/conversion completions, and cross-channel attribution.
CROSS-CHANNEL DASHBOARDS
Adding simplicity and consistency to your Business Intelligence and Digital Marketing efforts by feeding all relevant data (from disparate sources, like Analytics, Social, and Ad Networks) to into one tailored, prioritized view.
INSIGHTS by DATA & MAIN
“Insights” are simple Google Data Studio Dashboards to help small business owners understand their online business data, especially data from Google Analytics, Google Search Console, and Google Ads.
Strategize
DIGITAL ROADMAP
Our Digital Roadmap includes digital benchmarks, goals/KPIs, recommended strategies & tactics by channel, timelines and resources.
DIGITAL STRATEGY CONSULTING
Tailored services for your digital needs, including digital strategy planning, implementation support, staff training, custom dashboards, team consultations, delegation and digital automation.
Optimize
TECHNICAL SEO
We’ll address priority issues and opportunities identified during your Website Crawl, Assessment, or Audit, including priority Technical SEO fixes, Page Tag Optimization, and Schema Markup / Structured Data.
OPTIMIZED CONTENT
We’ll analyze your industry’s competitive landscape in Search to identify ideal keywords, core topics, and pillar content for your site. We’ll help you to create strategic website content, make ongoing optimizations, and track content success over time.
WEBSITE TAGS & MARKUP
We’ll audit and optimize your website page tags, including titles, descriptions, page headers, and social sharing tags, in order to boost your website’s rankings for targeted search queries.
CONVERSION OPTIMIZATION
Advanced experimentation — using A/B testing, multivariate testing, and user-recording tools — to improve site engagement and conversion metrics over time.
Amplify
DIGITAL ADS
Digital ad strategy, account creation, campaign management and ongoing optimization — as well as advanced audience targeting (remarketing) and conversion tracking — across Search, Display, and Social Media ad networks.
LOCAL SEO
We’ll assess, refresh and optimize your Local Business Listings, starting with a Local SEO Review, then manual updates and optimizations to your Google My Business listing. We’ll boost your business’ Local SEO by pushing your key business info to reputable Online Directories, and the primary local business Data Aggregator services.
Projects
& Partners
Leveraging Google Search Console: Essential Steps for Optimizing Your Website
Google Search Console is a powerful tool that can help you optimize your website for search engines. It provides a wealth of data, tools, and
SEO Strategies for Your New Marketing Website
Discover the essential steps to take for SEO success when launching a new website. Learn how to optimize page titles, descriptions, images and more with our guide on SEO for New Website.
The Power of Online Reviews in 2023: Why Customer Reviews Matter
The power of online reviews has become increasingly important for businesses’ digital strategy in recent years. With the rise of social media and ecommerce, customers