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Digital Strategy Services

SMQ Consulting offers a variety of specialized services to support your business’ digital strategy, fill gaps in your digital team, and build and optimize your online marketing efforts. All digital strategy services are completed or overseen by founder Steve McQuown, based in beautiful Leelanau County, Michigan. See our full menu of services below, or contact us to explore opportunities for your online business.

Analyze

DIGITAL VITALS ASSESSMENT

A surface-level dive into a wide array of digital factors, including pagespeed, web authority, web infrastructure, SEO, and analytics systems. Designed as a monthly/quarterly snapshot.

DIGITAL AUDIT

A thorough exploration of your entire digital ecosystem, including all Assessment factors, plus on-site analytics data and comprehensive competitor tracking. A yearly deep-dive to prep for business planning, budget allocation, and systems refinement. 

ANALYTICS SYSTEMS

The right Analytics tools for your business, to provide robust insights on customer journey, user demographics, event/conversion completions, and cross-channel attribution.

CROSS-CHANNEL DASHBOARDS

Adding simplicity and consistency to your Business Intelligence and Digital Marketing efforts by feeding all relevant data (from disparate sources, like Analytics, Social, and Ad Networks) to into one tailored, prioritized view.

INSIGHTS by DATA & MAIN

“Insights” are simple Google Data Studio Dashboards to help small business owners understand their online business data, especially data from Google Analytics, Google Search Console, and Google Ads.

Strategize

DIGITAL ROADMAP

Our Digital Roadmap includes digital benchmarks, goals/KPIs, recommended strategies & tactics by channel, timelines and resources.

DIGITAL STRATEGY CONSULTING

Tailored services for your digital needs, including digital strategy planning, implementation support, staff training, custom dashboards, team consultations, delegation and digital automation.

Optimize

TECHNICAL SEO

We’ll address priority issues and opportunities identified during your Website Crawl, Assessment, or Audit, including priority Technical SEO fixes, Page Tag Optimization, and Schema Markup / Structured Data.

OPTIMIZED CONTENT

We’ll analyze your industry’s competitive landscape in Search to identify ideal keywords, core topics, and pillar content for your site. We’ll help you to create strategic website content, make ongoing optimizations, and track content success over time. 

WEBSITE TAGS & MARKUP

We’ll audit and optimize your website page tags, including titles, descriptions, page headers, and social sharing tags, in order to boost your website’s rankings for targeted search queries.

CONVERSION OPTIMIZATION

Advanced experimentation — using A/B testing, multivariate testing, and user-recording tools — to improve site engagement and conversion metrics over time.

Amplify

DIGITAL ADS

Digital ad strategy, account creation, campaign management and ongoing optimization — as well as advanced audience targeting (remarketing) and conversion tracking — across Search, Display, and Social Media ad networks.

LOCAL SEO

We’ll assess, refresh and optimize your Local Business Listings, starting with a Local SEO Review, then manual updates and optimizations to your Google My Business listing. We’ll boost your business’ Local SEO by pushing your key business info to reputable Online Directories, and the primary local business Data Aggregator services.

Projects
& Partners

Search Console | Query & Landing Page Explorer

Use my free, one-page Google Search Console Explorer to monitor your website’s organic search traffic over time, and to understand the connection between Search Queries with their top Landing Pages. This will enable to you to act quickly to address issues and opportunities for your business’ SEO, search rankings, and organic traffic, and to optimize page content and tags accordingly.

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UTM Parameters for Better Online Traffic Attribution

UTM Parameters help marketers and digital business owners to better understand the online traffic sources that lead to website engagement and conversions. These short tags added to the end of website URLs are an incredibly powerful way to increase the accuracy and usefulness of your Google Analytics implementation.

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